A Little Back End/Brand A Cuppa Cosy Reflection

***This post applies to what I’ve learned over the past year or so with my personal blog. It is not advice for anyone who is trying to run a business or have a full on brand. Just something I’ve come to learn/realize about myself, my blog, my “brand”.

I’ve been working on some behind the scene things in the blogging and social media world. Hemming and hawing over look, messaging, brand, a lot of back end stuff…

There is so much thought that goes into a lot of blog or Social Media postings for anyone. Even for the most random of personal blogs, there is still some planning and thought for posts. If you follow any influencer, or social media “assistant”, or really anyone who helps with these things, the big push is to know what your brand IS. Even as a personal blog it is important to know and differentiate what YOU bring to the table. Knowing that will turn a casual person who just stumbles onto a post into a lifelong follower or even a friend. So, it can be important.

A lot of times we are told to have one “thing”, something that stands out or makes us different from the other million blogs out there. A lot of times you’ll see it on Social Media, accounts use the same style filters for their pictures, or the same style of editing, similar captions…one cohesive look that is “them”.

This is not a BAD thing. It really works well, allows the casual viewer to know who the post is from, what it is saying, it gives an idea of who you are and what your brand is. What you are doing. It’s good to have a logo, a tagline, and a rough color/mood scheme. Beyond that though, I’m not entirely sure.

Here’s the thing…I don’t have a brand or an aesthetic. It’s just…me. What you see is what you get. Sometimes serious, sometimes goofy, always with a mug and a smile. And maybe that’s my aesthetic, I don’t know. All I know is the pressure that is put on bloggers and the like to cultivate your brand, have a certain aesthetic or look to your posts and feed is ridiculous. Sometimes that just isn’t who we are and that’s ok!

I’m not saying that you shouldn’t at least have an idea of what you are wanting to do. What do you want to share, how you want to share, etc, but I don’t think it is essential/a requirement to have a full on aesthetic. It may work for some, it may be beneficial for some, hell for a full business I would agree that it is essential.

But for me?

It’s constricting. It ties me down too much. Because like I said, I’m just me. I don’t follow just one path, and don’t stick to just one thing. I like to explore. I like to change things up fairly regularly. Talk about different things at different times. I like to live in the moment. The ONLY thing that I’ve come to realize stays the same as time passes is that everything I approach, I approach with a smile or a positive outlook, I bounce between being totally goofy/silly and serious, I love my tea and books, and I live honestly.

So, what am I trying to say here? I’m not totally sure, but I’ve just been doing some thinking about how I want to build this blog/brand. How I want to continue to move forward and grow the little community that we are cultivating. My little corner here is starting to grow, to shift and change and I want it to continue to do that in a way that works.

So, while you may not see a certain aesthetic, or a certain look to everything, just know you’ll always be getting me.

If You Could Do Anything…

IMG_7190.jpgI’m curious…if you could do anything, anything at all, what would you do? What is it that your soul yearns for? What is that you want to do, above all else.

Say the stars aligned right now, money, time, family, nothing was getting in the way of you chasing your dream…

What does that look like for you? Is there a way to make some version of that happen?

For me, my dream is two fold.

First, I would love to have a little book shop in a little town that offered walls and shelves lined with books, a little café with some tea and baked good offerings. Somewhere where anyone could find a small comfort, friendship, a safe space to just sit for a spell.

But I also want to do MORE with life (not that owning my own place wouldn’t be more). I want to inspire. I want to create a space for people to just not feel alone. To feel like there is someone else out there who gets it. I love to write. I love to write blog posts, to write short stories, and I’ve loved the beginning process of writing my book.

For years, I dreamed. I constantly thought about what I wanted to do, made plans, made goals for a future that I could have. For ways that I could live a life that I loved and was passionate about beyond being a wife and a mom (which were always dreams).

I’ve managed to live out my dreams in a way. To find a way to bring my passion, what sets my soul in place, to fruition. Now, I don’t own a bookstore, but I do share and talk about books over on The Cosy Book Shoppe. It was also an online store for a little while. Through that I’ve created a book community with the blog, the Youtube vlogs, and our book club. AND I’ve got this blog. This blog that allows me to share little bits of myself with others. To hopefully help others with my stories, my insights, my day to day.

So, to come full circle with my original question, is there a way for you to live out your dream, now? What is holding you back? Is it time? Is it family? Is it funding? Is it fear? Is it not knowing what exactly it is that you dream of? Is it dreaming of so much that you don’t even know where to start? What is it that is stopping you?

Tell me, what do you dream of doing and what is stopping you from doing it?

What I Wore: November 2018

I figured I would share another What I Wore post! I tracked my outfits for the past week and I’ve compiled them here for you. With the weather cooling down quite a bit, we are quickly moving past the “cute, cosy sweater look” and into the “layers, layers, and more layers”. Still loving this whole time of year though and I’m quickly starting to work through some of my newer sweaters to pull outfits together (I’ve added a couple new sweaters and a jacket this year).

So…let’s get into the outfits!

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Monday: You’ll see a theme for this week with a lot of sweaters, layered with Jeans and a pair of heels or “fancier” flats to dress it up.

Sweater: Amazon

Jeans: Wallflower Jeans

Shoes: Not sure, Ross from many many years ago!

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Tuesday: I think this might have been my favorite from the week. This sweater was a gift from last year and I’ve certainly gotten a lot of use out of it!

Sweater: The Loft

Jeans: Wallflower Jeans

Shoes: Target

IMG_7903Wednesday: Another sweater that I received as a gift last year, so I’m not sure if you can get it. This one is both a fun winter sweater, but is also a nice nod to a sport that was such a big part of my life for a while.

Sweater: The Loft

Jeans: Wallflower Jeans

Shoes: Target

IMG_7984Thursday: We went down the Casual Thursday route, instead of Casual Friday (although everything I wore this week is fairly casual) trying to stay comfy and costed up as the weather really started to get colder and grayer.

Top: Calia by Carrie

Jeans: Wallflower Jeans

Shoes: Ugg Slippers

IMG_7990Friday: Plain and simple with a black long sleeve, jeans, and a pair of nicer black mules.

Top: Target

Jeans: Wallflower Jeans

Shoes: MIA

I do not have a picture from Saturday as we had a jammy and pillow fort day.

IMG_8018Sunday: Back at it with the sweater, skinny jeans, and a pair of ankle booties to head out and run errands in the morning!

Top: Target

Jeans: Wallflower Jeans

Shoes: DSW

I also figured I would include my accessories for the week. My necklace is my newest piece from Mermaids and Dinosaurs and my watch is Skagen. I paired that with my Pandora Bracelet and Whipping Post Tote.

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So that was my week in clothing! I hope that you enjoyed!

Friday Morning Cups – 3 Things I Want You To Know About Me

IMG_7908We get asked at the start of a conversation with someone new about what we do. Who we are. I find myself answering with just the standard of, “I’m a wife and a mom.” and this seems to suffice, but I got to thinking that while those are my two most important roles, they do not describe all of me. They represent a part of me, a very big and important part of me, but that is not all I am. I am more than those two labels. So, I want to share three things that don’t fall under those labels. In turn, I’d like you to share something that doesn’t fall under a typical description of you. So…

  1. I love writing. I hesitate to say I am a writer or anything like that and I don’t particularly find that I am great at it (although I am improving), but there is something special to me about sitting down with a pen and paper and just…”word vomiting”. Spilling out everything that is jumbled in my head onto paper. Then sorting through that to come up with blog posts, stories, bits for my book, etc. in the same realm, I am an avid reader. 
  2. I’m actually a fairly private, fly under the radar type of person. Funny, huh? If you follow along you’ll notice that there are certain things I keep very close to my heart and there are several reasons for that. I am open and honest about 80% of my life and the other 20% just stays private. I also don’t really like being the center of attention, I’ll shy away from that as much as possible. 
  3. I love to be in the kitchen. This is one of those funny ones as I am not a chef, or even really a cook, I just really enjoy preparing meals, baking various items, and then cleaning up afterwards. If I’m having a rough day, I’ll step into a kitchen and cook dinner or bake some sort of treat and instantly just feel better. 

So, those are my three! What about you?