***This post applies to what I’ve learned over the past year or so with my personal blog. It is not advice for anyone who is trying to run a business or have a full on brand. Just something I’ve come to learn/realize about myself, my blog, my “brand”.
I’ve been working on some behind the scene things in the blogging and social media world. Hemming and hawing over look, messaging, brand, a lot of back end stuff…
There is so much thought that goes into a lot of blog or Social Media postings for anyone. Even for the most random of personal blogs, there is still some planning and thought for posts. If you follow any influencer, or social media “assistant”, or really anyone who helps with these things, the big push is to know what your brand IS. Even as a personal blog it is important to know and differentiate what YOU bring to the table. Knowing that will turn a casual person who just stumbles onto a post into a lifelong follower or even a friend. So, it can be important.
A lot of times we are told to have one “thing”, something that stands out or makes us different from the other million blogs out there. A lot of times you’ll see it on Social Media, accounts use the same style filters for their pictures, or the same style of editing, similar captions…one cohesive look that is “them”.
This is not a BAD thing. It really works well, allows the casual viewer to know who the post is from, what it is saying, it gives an idea of who you are and what your brand is. What you are doing. It’s good to have a logo, a tagline, and a rough color/mood scheme. Beyond that though, I’m not entirely sure.
Here’s the thing…I don’t have a brand or an aesthetic. It’s just…me. What you see is what you get. Sometimes serious, sometimes goofy, always with a mug and a smile. And maybe that’s my aesthetic, I don’t know. All I know is the pressure that is put on bloggers and the like to cultivate your brand, have a certain aesthetic or look to your posts and feed is ridiculous. Sometimes that just isn’t who we are and that’s ok!
I’m not saying that you shouldn’t at least have an idea of what you are wanting to do. What do you want to share, how you want to share, etc, but I don’t think it is essential/a requirement to have a full on aesthetic. It may work for some, it may be beneficial for some, hell for a full business I would agree that it is essential.
But for me?
It’s constricting. It ties me down too much. Because like I said, I’m just me. I don’t follow just one path, and don’t stick to just one thing. I like to explore. I like to change things up fairly regularly. Talk about different things at different times. I like to live in the moment. The ONLY thing that I’ve come to realize stays the same as time passes is that everything I approach, I approach with a smile or a positive outlook, I bounce between being totally goofy/silly and serious, I love my tea and books, and I live honestly.
So, what am I trying to say here? I’m not totally sure, but I’ve just been doing some thinking about how I want to build this blog/brand. How I want to continue to move forward and grow the little community that we are cultivating. My little corner here is starting to grow, to shift and change and I want it to continue to do that in a way that works.
So, while you may not see a certain aesthetic, or a certain look to everything, just know you’ll always be getting me.